For the purpose of establishing a business contact, ZPS collects and processes the personal data that we have received from you in the context of a business contact or which you provide to us, for example, through information in the context of a request, a delivery or service or another business contact. Business contact means data collection during activities, fairs, on the occasion of presentations by ZPS or other activities/events or networking meetings. We also collect generally available data, such as information resulting from a company's presence on the Internet or from other generally accessible directories (catalogues, lists of associations, etc.).
In addition to your contact details, the data collection also includes the other data you provide to us in this context (generally, in addition to the information on the business card, also other requests/enquiries or, for example, other information about the company you work for). We also collect the data that is available to us on the website of the company you work for. We process this data in order to support you and the company you work for in the course of business development in line with the objectives of ZPS. This data is partly processed with the involvement of service providers.
If you do not reside in Germany, ZPS sends the aforementioned data to the subsidiary or sales partner of ZPS responsible for supporting trade fair customers in the respective region. In addition to this, we would like to support you in your business development Page 2 of 5 through our subsidiaries/sales partners and to establish a long-term business relationship with you.
We store the personal data of other business contacts for as long as the particular individual is of business importance to us in their role. This is checked internally every 5 years. Subsequently, data is archived if this is necessary to fulfil a statutory retention obligation, otherwise the data is deleted.
Legal basis for the processing of personal data of:
- business contacts is Article 6(1)(a) GDPR if a consent is given
- customers, suppliers and other service providers with regard to initiating transactions is Article 6(1)(f) GDPR (legitimate interest)
- other business contacts, including transfer to subsidiaries/sales partners is Article 6(1)(f) GDPR (legitimate interest)
Our legitimate interests are the establishment and expansion (acquisition and maintenance of contacts) of business relationships. This is not possible without personal data of the business contacts, unless they fall within the definition of a legal person, or of contact persons at the business contacts.